Information Design

I began with developing the research question, “How effective is influencer marketing compared to traditional advertising methods within the beauty industry?” Next was research. The research methods I used included information design, relevant articles, and survey data.

Poster Design

I took the graphs, statistics, and timelines I researched to create a poster that was easy to read and displayed in an aesthetic way. I knew from the beginning, I wanted to incorporate a phone in the poster design. After many versions I figured out the best layout for this poster to display the information. See the earlier versions below.

Package Design

For my second prototype, I decided I wanted to create an invitation to a beauty Influencer event. I started off with a catalog booklet but decided there needed to be more. I created a box that mimicked an iPhone box and once opened it displayed information for the event itself and research I have conducted about beauty influencing over the semester.